原大潤發會員可在7月31日前折抵利用，8月1日起會一次性主動轉為福利點（1發幣＝10福利點）。
兩大品牌優勢互補 回饋從3點晉升至6點
圖/記者湯暖萱攝具有近30年歷史的大潤發，因為被全聯以115億元合併，即將於本年8月1日正式改名為「大全聯」。
大潤發「發點」會消逝嗎？
商品與辦事方面，劉鴻徵說兩大品牌優勢互補，形成1+1大於2的綜效，大潤發善于熟食類將導入全聯，反之全聯甜點與自有商品也將進駐大潤發，會員回饋同步進級，大潤發會員卡年底前點數回饋從3點提拔至6點。全聯行銷部協理劉鴻徵暗示，大全聯以新品牌形象登場，力拚「比全聯更廉價、比電商更划算」的零售新模式，今朝300萬會員中有七成跟全聯重疊，乃有三成可開辟。離婚證人","publisher":{"@type":"Organization","name":"Yahoo奇摩新聞","logo":{"@type":"ImageObject","url":"https://s.yimg.com/cv/apiv2/twmobi/icon/yahoo_tw_logo_structuredata_20200630.png","width":136,"height":60}},"author":{"@type":"Person","name":"湯暖萱｜Yahoo財經特派記者","url":"https://tw.stock.yahoo.com/author/湯暖萱","jobTitle":""},"creator":{"@type":"Person","name":"湯暖萱｜Yahoo財經特派記者","url":"https://tw.stock.yahoo.com/author/湯暖萱","jobTitle":""},"provider":{"@type":"Organization","name":"Yahoo奇摩股市","url":"https://tw.stock.yahoo.com/reporter/","logo":{"@type":"ImageObject","width":156,"height":32,"url":"https://s.yimg.com/os/creatr-uploaded-images/2024-12/1eeff400-bcd6-11ef-8ffc-9e7a7e9d3e65"}},"image":{"@type":"ImageObject","url":"https://s.yimg.com/ny/api/res/1.2/kZlypWlo6uLqUcs8qnHxOA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xODAw/https://s.yimg.com/os/creatr-uploaded-images/2025-07/d1905dd0-654a-11f0-9ab7-c0feb06245d4","height":900,"width":1200},"thumbnailUrl":"https://s.yimg.com/ny/api/res/1.2/kZlypWlo6uLqUcs8qnHxOA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xODAw/https://s.yimg.com/os/creatr-uploaded-images/2025-07/d1905dd0-654a-11f0-9ab7-c0feb06245d4"}
